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Open Websites → [your site] → Destinations to deliver eligible browser actions to another measurement tool. A website owner or editor can manage these settings; viewers can read them. Install and verify website events first, and grant both analytics and marketing consent for the actions being forwarded.

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Supply the provider fields

Choose the provider’s Connect action, check these values, and choose Save in test mode. For Google, use Reconnect Google Ads with Data Manager access when the form requires renewed access. Keep provider secrets out of browser code and support messages.

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Test the exact configuration

  1. Use a page with the website script set to the Test environment.
  2. Grant analytics and marketing consent, then perform one mapped action. Google also requires an actual Google click identifier.
  3. Choose Check test delivery. It processes eligible events already collected; it does not create a visit or conversion for you.
  4. Read the returned result using the provider-specific meaning below.
GA4: debug validation checks the event and configuration; the validation event never enters reports. Google Ads: validation creates no conversion, so a new recorded conversion is not the expected test result. TikTok: verify the accepted isolated test event using the supplied Test Event Code and provider test view. Once the exact configuration has a successful test, Enable live delivery becomes available. Confirm the Production environment and monitor real production outcomes separately. Test events do not later become live events.

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Read a failure honestly

Check consent, environment, mapping, IDs, permissions, and any required click identifier. Queued, Accepted, Awaiting Google, Delivered, Partial, and Failed represent different outcomes; inspect the provider-specific state rather than calling every accepted request a recorded conversion. Changing the configuration requires another successful test. Pause delivery stops forwarding and is separate from pausing website collection. For Meta’s Pixel-specific test, use Test event delivery.
Google Ads live forwarding can remain unavailable after validation or saving Live mode. If the status says live delivery is awaiting availability, contact support and confirm it is enabled before relying on conversion delivery. A validation success does not establish that production conversions were sent.