Check in this order
- Confirm the selected account or customer and the entity level.
- Check the reporting dates. A quiet period or a restrictive filter can correctly return no rows.
- Open Reporting details where available and read the when data was last fetched, timezone, attribution, and completeness.
- Use Refresh once and inspect the new state. If the refresh fails, read the warning alongside any retained data.
- Check connection health and permissions if data cannot load. Reconnect only when the error requires it.