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Use Intelligence to answer a specific performance question while preserving account and date context. Forecasts, benchmarks, activity records, and snapshots answer different questions. Open Trends → Forecast to inspect available fatigue and CPL projections. Check their evidence, confidence, and freshness before planning a creative replacement or budget review. A projection is an estimate, not a promised outcome or an automatic ad change. Open Trends → Market to compare available market benchmarks. Check that the comparison fits your objective and reporting context. A benchmark is context for investigation; it does not establish the reason your account changed. Missing results can mean insufficient coverage, not zero performance.

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History: Activity and Snapshots

Use History → Activity to inspect recorded changes and their associated entities. Confirm whether a record describes a proposed action or a completed change before explaining its effect. Performance after a change alone does not prove the change caused it. Use History → Snapshots to revisit saved report snapshots. Open one to check its account and dates, or use Copy link to share it. Anyone with a report link can view it without AutoAdy sign-in. Delete snapshot stops that snapshot’s shareable link from working; check with recipients first. See client reports for creating and delivering reports.

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Explore a question

Open Explore to choose a metric and reporting period, compare its chart and campaign ranking, and inspect available Deep Analytics sections such as Performance by Day & Hour, Audience × Creative Heatmap, Asset Performance (cross-campaign), and Tracking Health. Keep comparisons consistent: dates, timezone, attribution, metric definition, and account currency must agree. Do not add totals across incompatible money currencies. If a chart is empty or stale, follow freshness and missing data before drawing a conclusion.