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Account defaults provide starting values for supported creation and publishing flows. Set them on the intended Meta account, then inspect the actual campaign or ad preview before publishing. Saving a default does not rewrite existing ads or ad sets.

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Set the publishing identity

  1. Select the intended account in the app sidebar and open Settings → Account.
  2. Expand Ad Account Settings. Check the account name and currency.
  3. Under Identity Setup, select the Facebook Page and Instagram Account that should represent the advertiser.
  4. Under EU Advertising Identity, enter the Beneficiary Name and Payer Name where relevant. The beneficiary benefits from the ad; the payer pays for it. They can be the same.
  5. Use that section’s Save button. Reopen the section and verify the saved selections.
Example Account defaults identity and EU beneficiary/payer controls

Illustrative settings with fictional data. Select your connected Page and Instagram identity, then save this section.

If the Page or Instagram list is empty, check the connected Facebook identity and its asset permissions, then reconnect Meta if needed. A launch needs the advertiser’s usable identity.

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Set tracking and ad-set defaults

Expand Ad Set Settings. Select Default Pixel for the website and account you intend to measure. Review Audience and Placements, then Attribution Window: Click-through, Engaged-view, and View-through. Save this section separately. These are defaults for new ad sets in flows that consume them. Selecting a Pixel does not install website tracking or prove an event arrived. Check the Pixel and event setup in Meta, and use website tracking for AutoAdy’s separate visitor analytics. Attribution defaults are not a retroactive change to existing ad sets or a guarantee that every report uses the same measurement basis.

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Set creative and destination defaults

In Creative Settings, choose Disable all Meta creative enhancements if you want supported new creations to opt out. When it is off, review the separate Image, Video, and Carousel enhancement controls, then Save. Check the creation result’s verification or differences rather than assuming a saved preference proves what Meta applied. In Default Ad Copy, review Target Audience, Primary Text, Headlines, Descriptions, and Call to Action, then save. These supply future copy defaults; editing them does not change the text of ads already published. In Website URL, set Default Website URL and UTM Parameters, then save. For example:
Check the final destination and tracking parameters in the publishing preview. Defaults do not replace a workflow’s explicit inputs, and not every publishing route consumes every setting.

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Verify before launch

Open your campaign builder or Upload and launch ads. Confirm the account, Page, Instagram identity, destination, Pixel where applicable, copy, attribution, and creative treatment shown for that actual launch. Resolve loading or save errors before proceeding; each section has its own save action.